By: Giorgia Giove, Marketing Manager, Sofidel
Holiday travelers are back, and they are ready to see new and improved cleaning and hygiene measures in facilities like hotels, restaurants, retail stores and more. One area that often requires extra attention as foot traffic increases is your building’s restrooms. The concept of sustainable hygiene is one gift that facility visitors will appreciate. Read on to learn more about improving the guest experience while supporting your environmental goals.
More Travelers = More Cleaning
In the weekend leading up to Thanksgiving this year, there were over one million additional holiday travelers compared to 2020. The Out of Home Advertising Association of America (OAAA) recently conducted a report and found 79% of American adults plan to travel over the holidays, and 94% plan to do holiday shopping. This means businesses must be prepared for increased foot traffic and the increased cleaning that comes along with that influx.
On top of that, Americans are prioritizing their hygiene as they navigate a world with continually emerging COVID-19 variants – nearly 8 in 10 Americans have drastically increased their handwashing frequency during the pandemic from six to 15 times per day. Therefore, facility managers must find ways to meet the new cleanliness standards of their guests.
Improving the Restroom Experience
Increased cleaning frequencies can often lead to a spike in the consumption of resources. On the bright side, there are ways to enhance the cleanliness of your facility while being mindful of the amount of waste being produced. Sustainable hygiene proposes that we can protect public health and safety while also taking the environment into consideration.
Consider these features for your restroom to align with the sustainable hygiene mission:
Communication is Key
Incorporating any of the above suggestions is a terrific way to show facility guests that you care about their hygiene and the environment. As some guests may be unfamiliar with the reasoning behind certain restroom features, it is vital to communicate these changes and additions, so they understand your organization’s commitment to sustainability and public health and safety.